Fleming Howden brightens up snacking with indulgent new BRAW bar
Fleming Howden’s fantastic new BRAW brand is offering consumers a convenient and delicious snacking solution, neatly wrapped up in individually wrapped 65 gram snack bars – and available in two fantastic flavours.
BRAW comes in either Salted Caramel or Bakewell, both of which contain traditional Scottish favourites like barley and oats, offering a chewy texture with the honey coated barley flakes delivering a welcome crunch.
>>> Interested in stocking BRAW? Contact us today! <<<
Carl Vitty, General Manager at Fleming Howden, said;
Since working with the Fleming Howden team I have always wanted to ensure we cater for our mainstream customers by continuously looking to develop products that help them compete against large competitors such as supermarkets.
Carl also observed how the new brand is perfectly placed to help businesses that are looking to capitalise on the snack bar opportunity in the market, and tap into the increasing demand for convenient anytime snacking options, adding;
The UK market for bars has displayed an exciting trajectory in recent times, with the retail biscuit and snack bar market valued at over £600m in 2020.
By delivering BRAW and giving our key customers exclusivity, we know that they can command a margin that will help them run their businesses successfully. We’re also delighted to have found an outlet to utilise the Holgran ingredient technology that’s available from our parent company, AB Mauri.
>>> Interested in stocking BRAW? Contact us today! <<<
Thomas Mackay, Commercial Lead and Sales Manager, commented;
We have spotted a gap in the market for bakers. As well as supporting their bakery ingredient requirements, we want to help them with finished goods such as BRAW. The team at Fleming Howden has worked hard to create a product that is competitive against most of the snack bars in the sector.
