Sample the innovation of Scrocchiarella at IFE 2024!

This week, Scrocchiarella are bringing their taste of Italian authenticity to this year’s International Food and Drink Event (IFE), where they’re looking forward to sharing this genuinely unique taste with current and new customers, and catching up with some friendly faces.


IFE is part of Food, Drink & Hospitality Week, which unites IFE Manufacturing, IFE, The Pub Show, HRC and International Salon Culinaire, boasting over 27,000 visitors from 102 countries, with 14 food and drink zones showcasing over 10,000 inspiring products to sample and source.

In short, IFE is the UK’s biggest celebration of industry innovation.  And Scrocchiarella is the very essence of innovation.


Deriving from the Italian word scrocchiare – used to describe something very crispy – Scrocchiarella is a exceptional combination of selected traditional flours, sourdough and natural ingredients, ideal for easy and quick consumption.

It’s perfect for a de-skilled kitchen and the ideal fit for QFS, street food and retail environments, with a wide SKU offering catering to every type hospitality scenario – from single serve to large scale events.

And with two dedicated European factories and over 20 live distributors across the UK, total continuity of supply for your customer demands is a guarantee.


Sourdough is the key ingredient for Scrocchiarella, ensuring a superior flavour and a memorable aroma to the final product, with a crunchy crust and an open crumb structure. We spend more than 30 hours preparing a single Scrocchiarella, so it takes less than 10 minutes from frozen to prefect service at the table.

Every piece is hand made, so you will not find two that are exactly the same.

Join Scrocchiarella at IFE – find them at stands 3011 and 4368 to sample this head-turning bread!

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